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SEO Tips for
Overture
Search Engine Optimization
By: Stephen S Alison
Although Overture (now owned by Yahoo) can be used by itself,
it’s often better to use it together with another PPC engine, to
get the best chance of being seen. Overture is the largest of
the PPC engines so it is a great place to start if you’re going
to try making money by spending money, but make sure that you
don’t try to provide your visitor with too much too quickly.
It is very easy to over diversify your online advertisement
portfolio and, in effect, pull yourself out of the game with a
strained wallet.
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Overture does nothing to hide the prices of its advertising from
you – they’re straightforward from the beginning. This is a
great advantage for users of Overture, as you can never spend
more than you want to. You know exactly where your ads will show
up, and you can change them as often as you want.
The ideology behind Overtures open display of its prices is that
an informed customer is the best kind of customer. You never run
into customers who complain about what they got because you tell
them what they get. This is the kind of attitude that more
online utilities and web sites should adapt. It gives web users
a fair shake at optimizing the return on their financial
investments. |
You can include prices and other details in your listing so that
people are better informed before they click – this saves you
money on people who click and turn out not to be interested.
After all, you don’t drop the big bucks just to watch your hits
climb. You pay for quality hits that will result in sales or
whatever else you are trying to deliver via your web page. Make
sure to only pay for key words that are going to deliver quality
traffic with sales potential. You should write a different ad
for every keyword you’re targeting, taking the time to do it
correctly. Use the keyword in the ad, as Yahoo will put it in
bold to make it stand out, and more people will click on your
ad.
Remember that one of the biggest reasons that you are probably
using Overture is that it is so outspoken with its prices. If
you are selling something, why not put the price right out there
in the advertisement? This is a quick way to avoid getting hits
from those users that are seeking free versions of whatever you
are selling. Believe me, no matter what you are selling,
somebody is trying to get it for free.
Since using Overture gives you more flexibility and room when it
comes to writing ads, you’ll be able to do more with them. Other
sites you typically give you a standard 3-line ad area and no
more, which doesn’t leave much room for creativity. In the case
of Overture you can generate spectacular ads that really give
you a chance at displaying your product as something that the
user would want to buy before they even click on the link.
One thing to remember when you create an advertisement is to
state the most important things first, in case some of the ad
gets cut off or the reader gets bored before they finish.
When you’re one of the top 5 bidders for a keyword at Overture,
you get a little bonus. Yahoo will list you twice when you have
one of the top five positions – once at the side of the page,
and once at the bottom. If you’re not in the top 5, you’re
missing out on this free exposure – so it’s much better to pay a
little extra to become #5 than to stay as #6.
Check your advertisements at least weekly, making sure you’re
still where you want to be relative to your competitors. Change
the ads every time you launch a new product or service, and
don’t be afraid to try out new keywords you think of.
Be creative, and create short-term Overture ads for special
offers – if you’re offering free shipping or free gifts for a
limited time, say so! Use your ads to promote, advertise, and
sell. After all, sales are what you’re paying for, right? Many
people are unaware that Overture lets you do this, so it’s a
chance to stand out.
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