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SEO Tips for
MSN
Search Engine Optimization
By: Stephen S Alison
MSN may be the most complete search engine out there. It seems
to me that every web site that I look at in order to find the
number of pages that it has listed has the following fallout:
MSN has the most results, Google comes in second, Yahoo! comes
last.
Other search engines will generally fall somewhere between
Google and Yahoo! This is a result of some very extensive work
by the team and MSN. The beautiful thing about MSN is that you
can find results for just about everything. If you can’t find it
at Google, can’t find it at Yahoo! head on over to MSN and
you’ll find something even if it is nothing more than a forum
posting.
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It’s still quite easy to figure out what you need to do to your
site to rank highly at MSN. MSN generally indexes every page
that it can find anyway and is a pretty handy search engine in
that it is the third most popular out there and it is also a
nice one to foreshadow what may be happening to your listings at
Google in the not too distant future.
They’ve recently changed their algorithm, though, and everyone
wants to know how it works. Well, here are some answers. |
MSN’s ranking algorithm analyzes factors such as page content,
the number and quality of the sites that link to your pages, and
the site content, and keyword relevance. Keep in mind that there
are lots of differences between MSN and Yahoo and Google. All
search engine algorithms are similar, but little differences can
have big effects when it comes to SEO. The nice thing about MSN
is that its algorithm isn’t as strict as those of Yahoo! and
Google and is therefore a very powerful SEO tool in and of
itself.
Relevant themes and topics are very important to MSN
optimization, and you should also consider keyword density –
remember, no keyword stuffing, as MSN explicitly says this is
against their rules. The general rule is that you should make
sure that there are key words in your title and then follow the
basic platform for key words. Put a few in a header at the top
of your page; scatter a few throughout the page including
several in the first and last paragraphs; finally, put a couple
of links that contain key words towards the bottom of your page.
These steps are common for all search engine optimizations and
should be a set process for every page that you attempt to
optimize. Complete this work before attempting any other SEO
procedures as this is the basis of SEO.
Links are important, and maintaining good incoming links with
your keywords will get you good rankings. It’s very important to
get as many natural links as possible – providing interesting
and useful content can make this happen for you with no extra
work at all! You’ll seem completely natural to MSN’s spider.
These natural links are the basis of link SEO. If you are trying
to attain links you should first attempt to attain these links
from pages that would naturally link to you but may not have
heard of your site yet. After you have done this you should go
to directories and other sources of links that may not be as
obvious. First things first, don’t mess up your search engine
listings because of a bunch of bogus links from unsuitable,
questionable, or malicious locations. These links can and will
get you banned.
MSN doesn’t allow you to pay to boost your site’s ranking, but
they do offer advertising. This advertising will allow you to
pay a certain amount for links in their “sponsored links” boxes
on the top and sides of each results page. The value of these
links depends on the demand for them. At any particular time a
sponsored link could become very expensive by somebody bidding
an outrageous amount for a link, or by a large number of people
trying to overwhelm a niche market.
MSN doesn’t update often, but when it does it often removes
links it believes to be out of date, so make sure you change
your site occasionally.
One thing that MSN likes a lot is well-formed HTML code, with
closed, valid tags. Watch out for broken links, and make sure
you have static URLs that don’t move around, and contain your
keywords.
Search Engine
Optimization Techniques -
The Basic SEO Rules for All
Websites. Search engine optimization isn’t rocket science, but
it can feel complicated at times. To have a successful campaign,
just follow these simple rules detailed here – they apply to all
websites.
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