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SEO Tips for
DMOZ
Search Engine Optimization
By: Stephen S Alison
DMOZ is the directory where Google starts when it crawls
the web, so getting listed in DMOZ is good for you. SEO with
DMOZ starts with selecting the search terms you’re targeting,
and then finding a directory category that includes them. This
can be a time-consuming and difficult task. You’ll often find
lots of matching categories. The trick is to find the most
precise category and, if possible, a directory that does not
have too many other competitors in it. You can hit a niche
market simply by being placed in a category that has few
competitors. DMOZ, of course, makes the final decision as to
where your website will be located.
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Don’t choose a category that’s too general for your site, as it
might just get removed later on. Make your site stand out by
using a unique, catchy description – one for people, not search
engines. Remember, you will probably get a pretty hefty number
of hits from DMOZ itself.
When you are trying to get listed in DMOZ, don’t worry about
trying to get a nice listing in the search engines that crawl
here, worry about getting a good listing here. The search
engines care more about where DMOZ lists your site than what you
have to say about your site in your description; DMOZ cares more
about how accurately described, how interesting, and how often
visited your site is than where you are listed in the search
engines. |
A third feature to be aware of is the PageRank of the category,
and the number of listings on the page. You’ll do better with
more specific, smaller categories, especially if they have
dedicated editors. A small category with a high page rank is the
best situation that you can run into. Remember that a page’s
page rank is split between the number of links that go out from
it so if you run into a page with a rank of seven with
seventy-five out links you probably aren’t as well off as a page
with a ranking of five and ten out links. This is a constant for
Google Page Ranks, not an exception for DMOZ. Your targeted
keywords should appear in your site’s description, towards the
beginning. Don’t put them towards the end, as the editor might
chop them off to save space!
Remember that once a site is submitted to DMOZ, it’s very
difficult to update its description. Give it a few days to think
it over before you submit it, and be more vague about websites
if you think they might change. Don’t write descriptions that
could become out of date easily. If you are running a monthly
special you shouldn’t include this in your description unless
you say something to the extent of “low price sales monthly.” If
you suddenly decide that you are going to completely transform
your site into something completely different you will have huge
problems with your listings. Keep this in mind before you start
building your site if there are possibilities that you will
choose to reuse the domain that you have purchased.
If you absolutely have to resubmit, you can submit a blank form
that informs the editor of your former web site that your site
has changed drastically and that you want the old listing
deleted. From there you can submit a new form to any category
(or categories) that you need to be listed on with an updated
title, description, and key words.
Multiple Listings for the Same Site - Some editors allow
multiple listings for submitted sites, especially if they’re
good quality sites that span multiple DMOZ categories. It’s
always best to request multiple listings – you can use the text
box on the submission page to justify yourself.
If you find a good category for a niche inform the editor as to
whether or not this will be a specified category and then search
for any other categories that are related. You may get a good
deal of hits from your niche, but it may also be a small market
for a reason. If there aren’t that many people who would be
utilizing that particular category, you may want to submit to
other categories that will provide you with more substantial
results.
Being Patient - Follow the submission guidelines and
don’t exaggerate. If no-one seems to be reviewing your site
after a week or so has gone by then you could post a question.
Be patient, though: most of the DMOZ directory is edited by
hand, and they’re very busy. In many cases it can take as long
as three months to get added.
DMOZ simply wasn’t prepared for the sudden importance it
had forced upon it. One of the biggest problems with the
directory is that each site must be looked at by editors, so
your site might not get indexed for no reason other than the
editor not liking it, or even just losing it.
Search Engine
Optimization Techniques -
The Basic SEO Rules for All
Websites. Search engine optimization isn’t rocket science, but
it can feel complicated at times. To have a successful campaign,
just follow these simple rules detailed here – they apply to all
websites.
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