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The Right Way
to Submit Your Site
Search Engine Optimization
By: Stephen S Alison
Are you going to submit your site to the search engines the
right way or the wrong way? To do it right, you need to know
what you’re doing, and your site needs to be optimized before
you take it anywhere near a search engine.
How can you know if your site is ready? You consider these
things before you submit. Have you included your keywords in
your title tag, description, and content? Make sure you’re
tightly focused on only one or two keywords. You should also
check for broken links, as these can cause big problems with
search engines’ spiders.
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So why does it happen? Well, Google pulls its results from over
ten thousand servers, and they can’t all be updated at once –
Google would have to go down for the update. Instead, each
server is updated
Once you’ve submitted your site, you need to be prepared to
wait. The chances that you won't be added to any engine's
database for at least a month.
The Rules of Submission - 1. There’s no need to submit
more than once. Despite the hype, you should never resubmit your
site unless it gets dropped entirely. This doesn’t apply to new
pages, however. If you have created a few hundred pages in the
last month or so and you don’t think that they will be indexed
quickly enough via links to them it is a good idea to submit
them manually rather than waiting for your site to be indexed
again. If you are using a Google Site map, simply adding them to
this document will get them indexed pretty quickly. |
2. Do it right the first time: be thorough when submitting,
especially to directories. Take the time to research and find
the most appropriate category for your site. If your site would
fit into multiple categories find out what the policy is on
multiple submissions. Some directories want you to submit to
every relevant category, others want no more than one submission
or they reject all submissions. Some want every page, others
(most) want your index page and nothing more.
3. Be brief when you describe your site: get right to the point
in two short sentences. Most directories will actually restrict
the number of characters that you can use. If they don’t it is
still a good idea to try to wrap it up within twenty-five to
thirty words. This is one of the largest differences between
directory listings and search engine listings. In the directory
you only get a short line to attract visitors; this is static
for every visitor.
4. Be as accurate as you can. Don’t try to trick people into
visiting your site, as it’ll only backfire. Most directories are
actually monitored by a team of editors. These editors will
visit your link and red flag you if you are trying to deceive
visitors or if you are trying to cheat in any other way. When it
comes to directory listings, there are even less avenues for
cheaters than there are in search engine listings as directories
are checked out by hand.
5) Make sure that all your information is relevant, and try to
make it appealing to humans as well as dense with keywords.
Directories don’t care about your key words very much. If your
site isn’t attractive to human beings it will be listed poorly.
When human beings edit, human beings rank, and human beings get
what they want.
6) Be patient: good things come to those who wait. Let the
search engines take their time.
7) Don’t submit any more than your homepage. The crawlers are
quite capable of following your links and indexing your whole
site from just your homepage’s URL.
If you’re submitting you site to the DMOZ directory, follow
these steps. If one doesn’t work, wait a while and then do the
next.
1. Submit your site.
2. Write a follow-up email to the category’s editor, explaining
that you’ve been waiting and would like to know your site’s
status.
3. Email the next category editor up, in case there’s a problem
with your category’s editor.
4. Seek assistance at the Open Directory Project’s public forum.
5. Email DMOZ senior staff seeking help. This is pretty much the
last resort.
Submissions can be time consuming at first, but you’ll quickly
get it down to a science. If you work hard on your SEO before
you submit your site then you can get to the top more quickly
than you’d think.
Search Engine
Optimization Techniques -
The Basic SEO Rules for All
Websites. Search engine optimization isn’t rocket science, but
it can feel complicated at times. To have a successful campaign,
just follow these simple rules detailed here – they apply to all
websites.
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