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The Value of Good Link Partners
Search Engine Optimization
By: Stephen S Alison
As you already know, good link partners are vital to the growth
of your website. Without good link partners you won’t be ranked
highly in the search engines, and you won’t receive the traffic
you need to gain new customers and make new sales. Building
high-quality links to your website helps it to succeed.
Websites that maintain good incoming links will get many
targeted visitors from their link partners. These link partners
are also a good source of information and can offer value for
the visitors that come to your website more often. The idea
behind link partners is to find web sites with complementary
content so that you enhance your web site. For example, if you
sell computers, it wouldn't be a bad idea to link to a site that
sells printers.
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Linking to your competitors is much more dangerous. The fact of
the matter is that when you link to your competitors you are
handing them your business. They may be handing some of theirs
back to you, but the trade off simply isn't worth it. If you are
in a situation where it is your product or theirs, do not link
to them. Aside from the obvious issue of losing business to
their site, you may even lose the returning link if you don't
keep an eye on it.
When dealing with link partners, there’s virtually no point
unless you get reciprocal links. These links make your website
look good, as well as getting you targeted traffic from users
clicking on the links. When you are optimizing your site for key
words, however, it is important to link to sites that provide
more information regarding the content that you have provided.
In cases like this, the link is already helping you. If you get
a returning link in addition it's like killing two birds with
one stone. |
With good-quality incoming links, you will benefit greatly from
the increased traffic to your site. Most major search engines’
rankings are at least partly based on the number of quality
links pointing to your website. Google, HotBot, AltaVista, MSN,
Inktomi and more all use link popularity in their formula for
calculating rankings.
The value of your link partner's sites will be very important,
as many of the search engines use this in determining how
relevant your site is to the terms that are being searched on. A
site with a page rank below three generally isn’t worth
exchanging links with. Then again, if the site is on its way up,
it might be a good idea to get in on the ground floor. If you
are curious as to whether a site is going to be accumulating a
higher page rank in a short period of time try going to http://www.iwebtool.com/rank
and punching the site’s URL into the “backlink” tool or the
“page rank predictor.” These will show you how many links the
site has going to them and will let you know what the page rank
could be within the next three months.
You must always keep an eye on the value, and use
value-for-value exchanges only. Make sure that your link doesn’t
get removed from any sites you link to, and remove your own link
to them if it does. Many people will agree to link with you and
then remove your link after a week or two. If you leave your
site linked to them, then they’re the only one benefiting.
Good link partners are hard to find, and it will take some time
for them to respond. You may have to contact them more than
once, and probably won’t take you seriously if you just ask them
to trade you links. It is important to provide them with
information relating to your company and let them know why your
link will be worth while to them. If you are serious about SEO,
you will be able to let them know that you expect your page rank
to explode within the next few months and you may be able to
accumulate links this way.
It’s important for to make sure that you links are checked on a
regular basis. Of course you don’t have much control over the
incoming links, but you can still do whatever you want with the
outgoing ones. You should immediately remove any links that
don’t work, as they can and will bring your search engine
rankings down.
By understanding how link partnering works and maintaining good
quality links on your website, you can increase your targeted
traffic and improve your sales. After all, isn’t that the whole
point of having an online business? Just remember that your
website, like any other business, takes time and effort to make
it succeed, and any little way you can speed up the process is
good – as long as it’s not against the rules, of course.
Search Engine
Optimization Techniques -
The Basic SEO Rules for All
Websites. Search engine optimization isn’t rocket science, but
it can feel complicated at times. To have a successful campaign,
just follow these simple rules detailed here – they apply to all
websites.
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