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Warning! You Can't Fool Google
Search Engine Optimization
By: Stephen S Alison
Almost daily, I see a report about a company or individual who
is trying to fool Google through SEO. When are they going
to learn that you just can’t fool Google? Why would you even
want to try it, with when you risk being banned from the biggest
search engine in the world? Many people seem to try just because
they wonder if it could ever be done. As a general rule of
thumb: it can't!
There are some instances in which people think that they have
tricked Gogle. They believe that something that they have done
has rocketed their site to the top of Google's listings and they
truly believe that they have managed to "stick it to the man."
Nine times out of ten when this happens they either performed an
SEO procedure that Google allows or even endorses or they
just happened to fill Google's criteria better than other sites
in their category without even realizing it.
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Once in a while someone will actually come up with a way to fool
Goggle. They will be enjoy a nice high spot on Google's listings
for maybe even several months, but then the end comes for these
proud sites. As soon as Goggle notices that it has been cheated,
these sites are removed from the index; sometimes permanently.
The fact is that these people don’t understand the power that
Goggle has. Anyone with a real interest in making money from the
web should consider that getting banned from the search engines
effectively removes your site from the web. They don’t have to
let you back in, and they don’t have to give you any right to
respond – you’re entirely at their mercy. You don’t want to get
in their bad books. |
Aside from the fact that Goggle will remove you from its
listings, there is another incentive against trying to fool
Goggle. If you fool Goggle, you are fooling your clients. There
is no reason to try to lure visitors onto your page expecting to
get something and really giving them something else. This is a
poor way to conduct business and more often than not it will
chase the customer away for good.
If you want your website to be found in categories that don’t
apply to it, try purchasing ads on pages that are listed towards
the top of the Goggle listings in these categories. You can
actually increase your sites reputation in Google’s eyes rather
than hurting it by adding another link to your site. This is an
excellent form of marketing because it allows you to reach out
beyond your market simply by dishing out a few dollars a month.
Some of the most popular methods of trying to fool Google's
PageRank system are link farms and link exchanges. Link farms
are basically websites that exist only to get links to specific
sites counted by the search engines. Link exchanges are groups
of websites that each pay a monthly fee to link to each other –
like link farms, only more expensive and dodgy. In both cases,
the websites involved are attempting to climb the ranks of
Google's search results through the sheer quantity of links to
them –this is known as Googlebombing. But it doesn’t always
work.
Goggle knows that cheaters can ruin their search engine for the
rest of us. After all, if link farms inflate the rankings of
less-useful Websites, then we’ll all start seeing worse search
results. That’s why Goggle constantly updates PageRank to keep
those kinds of sites away. The Page Rank formula that Goggle
implements is mysterious and ever changing. This is the primary
reason that Goggle cannot be fooled.
It has been found recently that Goggle is now sending out ‘cloak
bots’, disobeying robots.txt to find out whether sites are
‘cloaking’ – serving a different page to search engines than
what visitors see. These ‘cloak bots’ are controversial but seem
to have some positive effects on the Google’s results.
Unethical methods make it difficult for people who are trying to
do SEO the proper way, which is one of the reasons why it
needs to be monitored so carefully. If people stopped trying to
find ways to manipulate the system, it would be much easier to
keep up with what’s going on.
As you may already know, Goggle publishes a list of guidelines
suggesting legitimate ways to improve a site's ranking, by
making it more accessible and better. One of the tips is to make
pages for users and not for search engines. You’d do well to
listen to their advice.
Search Engine
Optimization Techniques -
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Websites. Search engine optimization isn’t rocket science, but
it can feel complicated at times. To have a successful campaign,
just follow these simple rules detailed here – they apply to all
websites.
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