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How to Become an SEO Ninja
Search Engine Optimization
By: Stephen S Alison
Every website listed in the search engines has a position, or
‘ranking’, and each one of these rankings can change very
quickly, in some cases as often as weekly or even daily. One day
your website’s in a good position, then the next you’re
wondering what happened to it. Staying on top of this situation
is a must for any SEO professional – you need to become a
search engine ninja. If that’s what you want to do, then you
need to keep these things in mind at all times:
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1. Good SEO requires frequent updates and ranking
checks. You might have a good spot today, but all it takes is
for a few new sites to open, and before you know it you’re back
down at the bottom. If you pay attention to your rankings, then
you have a shot at fixing things that go wrong before your
rankings fall too far.
2. You should check all your links weekly to make sure they
work. Maintain high-quality, relevant reciprocal links and check
them weekly to make sure they’re working. Remove any dead links,
as search engine crawlers may mark you down if they find them on
your site. |
3. Tweak and assess your website on a daily basis.
You need to continually assess and tweak your listing to keep
your site in its proper place – that is, at the top. This
ensures that your site is in the best position possible, and
helps you keep your competitive edge.
4. Maintain the content on your website.
Update your content weekly at the very least, to make sure that
search engine crawlers come back frequently. Even the smallest
changes will be picked up on by the search engines and will help
to maintain your ranking. If you can’t write, find someone who
can: you need content.
5. Keep up-to-date with the latest developments in SEO.
If you can’t decide what you should be doing or you don’t want
to keep up with SEO on your own, you could consider hiring a
specialist. Consulting with an SEO specialist will still allow
you to make your own changes to your website and learn which
things work best, but you’ll have someone to answer your
questions if you need them.
You should review your SEO techniques at least every few months,
to see how the algorithms have changed and to devise new plans
and strategies for increasing your rankings based on those
changes. Any SEO ninja will tell you that there are only really
two major search engines that you need to worry about: Google
and Yahoo. You can do well even if you only have the time or
energy to focus on these two engines. Being an SEO ninja
is hard work, but it can be very rewarding if you’ve got the
dedication for it.
Search Engine
Optimization Techniques -
The Basic SEO Rules for All
Websites. Search engine optimization isn’t rocket science, but
it can feel complicated at times. To have a successful campaign,
just follow these simple rules detailed here – they apply to all
websites.
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