How Alexa Rankings Affect Your Site

Search Engine Optimization

By: Stephen S Alison 

Alexa is a very powerful tool, used to rank website traffic. The relationship between how Alexa rates your website and how popular your website is, however, isn’t as obvious as it might seem. You need to consider your website’s ranking, links, traffic, and many other factors. Many of these factors are hidden and known only to the most experienced Alexa users.

Do other websites link to yours? If you want Alexa’s attention then you should make sure that they do. Don’t worry: usually, all you need to do is ask, as long as you offer a link to their site in return. Remember that your links need to be relevant to your site – don’t take links from an unrelated site, as they won’t be counted. However, if the links are on sites that don’t get much traffic, then Alexa will never hear about them.

By targeting sites that are similar to yours, but not exactly the same, you’ll get relevant links that Alexa will like. The best sites to link to are with content that complements your own. For example, if your site is dedicated to rock and roll and you link to a guitar sales web site, you’ll probably get traffic flow back and forth. One way of ensuring relevant information is to link to yourself from other sites that you own: why try to hunt down other webmasters if you have 20 or 30 websites of your own you can use? Traffic flow is the biggest factor, however, as most of what Alexa does is traffic-based.

After comparing your site to the other ones it ranks, Alexa will assign your site a ranking number. The higher that the ranking number is, the better traffic you are receiving. Many search results utilize Alexa Rankings in indexing their results, therefore, if you have a high Alexa Rating not only are you already getting a good deal of traffic, you will begin to accumulate even more traffic. If you’d like to see your Alexa rating, all you need to do is go to alexa.com and enter your domain name.

You can also view Alexa rating using the Alexa toolbar, which lets you see how much traffic the site you’re currently visiting has. For example, you might be considering whether you should exchange links with a site. If the site you’re considering has no traffic then a link exchange won’t be worth your time and it may even have an adverse effect on your Google Pagerank which is at least as important as your Alexa Rating.

Using the Alexa ranking system allows you to compare the traffic of your site or other sites with the traffic of the web as a whole. Number 1 is the top rank, so the larger the ranking number, the lower the traffic is likely to be. Let’s say that your site’s rank at Alexa is something like 1,578,459. No matter how professional the website looks, or how high the Google PageRank is, your website just doesn’t have much traffic – in fact, Alexa knows of 1,578,458 websites that have more traffic than you do.

It is, however, important to keep in mind that a high Google PageRank will almost certainly increase your traffic. If you have a high Google PageRank and a low Alexa Rating, your site is probably new to the internet. It will take your visitors some time to find the site via Google and the links from other sites. Generally, the Alexa Rating is the second rating that SEO managers should worry about. The Alexa Rating is very useful in analyzing a comparison between your site and others, but you must also keep in mind that because Alexa ranks sites based on visits by users who utilize their toolbar, these ratings can be inflated or under-stated..

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