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Understanding Stop Words and How to Avoid Them
Search Engine Optimization
By: Stephen S Alison
To
understand how to avoid stop words, you first have to understand
what stop words are. Search engines have words or phrases that
are considered ‘stop words’. When a spider or crawler encounters
one of these stop words, they will immediately leave your
website and any information they gathered from it will not be
saved in their database. This means that your website will not
be indexed. If your website is already indexed in a searched
engine, the crawler will come back to see if there are updates
-- and if it finds stop words when it does this, then your site
could get banned from the search engine. You will not be allowed
to remove the words and re-submit: it’s too late.
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Different search engines have different lists, but some are
nearly universal – usually words that refer to sites with
graphic sexual content, or other ‘adult’ material. We can’t
really put a list here, or you’d never find this page! You
should be able to tell what they are for the most part, but
remember, pornographic web sites will often get indexed as well.
The norm for search engines is that they will attempt to avoid
content that is illegal. When they encounter adult oriented
sites, they will generally only ban sites that contain
especially vulgar or illegal materials. The problem being that
many of these sorts of sites will use “gateway” pages that have
no content other than “click here to enter.” These sites are
less likely to be caught with the stop word censors.
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These aren’t the only stop words, however. Some search engines
create different lists of stop words for each different kind of
website. What does this mean? Well, the algorithms which rank
the pages determine how many times on a page a keyword is
listed. Keep in mind that there are people trying to keyword
stuff their pages to improve their ranking. If a word is not
relevant to your site, don’t list it in your key words. This is
one easy way to avoid losing your index privileges. There is no
reason to try to lure people into your site on key words that
don’t apply as they will not stick around long enough to provide
you with revenue anyway.
Now you might be asking what keyword stuffing is. Keyword
stuffing is when someone uses the same keywords over and over
again in the meta tags and the content of the web page. If
you’re searching the web and you come across a website that
seems to be ranked far too highly, then keyword stuffing is
usually to blame. The search engines work hard to stop people
from using these kinds of tactics, and usually de-list sites
that they find to be using them. That’s why some sites can be
listed near the top for a while, before one day seemingly
disappearing altogether.
Some sites, however, get ejected for repeated keywords, even
though these sites aren’t trying to keyword stuff. This is where
keyword analysis comes into play. To avoid repeating the same
word or phrase too many times, you need to analyze your pages
before you submit them – you wouldn’t want your efforts at
finding good keywords to go to waste.
Although search engine optimization is a long-term effort, the
processes and rules change frequently, without any warning.
There are, however, tools available that will help you to stay
on top of what’s going on in SEO. Many tools can be tried out at
no cost, letting you try before you buy. There are so many to
choose from that you can’t just start downloading them – you
will want to read the information on each tool before you make a
decision.
By using these tools before you submit your pages to any search
engines, you will fully understand "stop words" and how to avoid
them! You need to keep in mind, though, that different search
engines have different stop word lists, so words that don’t
matter to one search engine can stop your site from being listed
on another.
There are also some words that aren’t included in searches, such
as ‘and’, ‘of’, ‘the’, and other small words. You should keep
these words out of your meta tags, as they’re just a waste of
space.
Search Engine
Optimization Techniques -
The Basic SEO Rules for All
Websites. Search engine optimization isn’t rocket science, but
it can feel complicated at times. To have a successful campaign,
just follow these simple rules detailed here – they apply to all
websites.
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