The Value of Niche Markets
Search Engine Optimization
By: Stephen S Alison
If
you are attempting to start a business online or if you are
simply trying to increase your traffic and revenue, focusing on
a niche market can give you the edge that you need in order to
reach the high goals that you have most assuredly set for
yourself. There are so many different niches in the overall
market that any web site on any topic can find a niche and fill
it. When you specialize, you are more likely to succeed.
The most powerful tactic in the history of warfare is the
classic divide and conquer routine. You can make an obscene
amount of money if you can take over one niche market and then
another and another. Focusing on smaller groups of people and
dominating their needs in a particular area is the best way to
effectively spend your resources.
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When you attempt to evaluate your market keep in mind that there
are people in your market that you wouldn’t normally associate
with it. There are a small number of people who live in the
suburbs who would like to wear cowboy boots. If you can target
your products at groups such as these you are more likely to
sell to them than someone who would target the cowboy boots
to... well.. cowboys.
Finding niche markets can be a daunting task. Basically, you can
ask yourself a few questions that will assist you in finding the
niche market that is right for you.
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1.
What experience do you have with the products that you are
selling? If you are an expert in the field of your sales, you
are more likely to succeed than most. Try to come up with the
reason that you got interested in the products that you sell.
Figure out what kind of people are most likely to be interested
in your products and then try to come up with some groups that
aren’t so quickly thought of but that may find it fashionable or
interesting to purchase your products.
2.
Who was the product that you are selling designed for? Cowboy
boots were designed for cowboys. There are people who have never
stepped foot on a farm who will wear cowboy boots, but they were
designed for cowboys. Try to think of what group of people the
product was designed for and what other groups can be cut out of
the same mold. I.E. country folks, suburbanites, city dwellers,
inter-city dwellers. You are not as likely to sell cowboy boots
to inter-city people as you are to suburbanites.
3.
Are any of these groups already targeted for your product? If
somebody is already targeting the niche that you came up with,
you may be able to decipher whether or not there is still room
in that market for you. If your competition has been selling the
cowboy boots like hot cakes in the suburbs there may still be
time for you to make some money off of them.
4.
Can you target your niche better than anyone else? If there are
already companies selling your product to the group that you
wanted to select as your niche market, you still may be able to
be the most successful. Just because you are not the first
doesn’t mean that you can’t be the best. If you can target a
group of people better than anyone else due to some experience,
tendency, or inborn characteristic, go for it. Competition is
important, without competition nobody would ever become
successful.
5.
How well can you optimize your niche for search engines? You may
be able to come up with an excellent niche market that you can
provide for better than anyone else. This niche may be
completely original, and you may have the resources necessary to
really get it off the ground. But does it have the potential to
top any search result sheet? Will anyone ever come looking for
it? If not you may have to start off by advertising on pay per
click advertising services such as adwords before you get a
chance to really thrive on your fresh new niche market.
If
your niche market can fill up a few slots for key words you are
in better shape than most. It is normally very difficult to come
up with good, comprehensive key words for your web pages. The
best situation that you can encounter is one in which your key
words are more or less laid out for you. If you have a catchy
little gimmick or a highly targeted niche market you should be
able to come up with a good set of relevant key words. Having
relevant key words is most of the battle in the whole SEO game.
Any SEO that can come up with a good, comprehensive list of key
words will probably do quite well in the world of business.
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