How to Evaluate Your Own Site's SEO Profile
Search Engine Optimization
By: Stephen S Alison
Before you can evaluate your site’s SEO profile, you need to
understand what an SEO profile is and how it works. An SEO
profile for a website is just like a marketing plan or a
business plan – basically, it’s a strategy document, putting
your decisions into words. This is best performed on a computer
program such as Microsoft Word as these programs do provide the
best bang for your buck. All else aside, Microsoft does put out
some excellent business oriented software so take advantage of
it!
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Writing your SEO profile should consist of the following:
An
introduction - This should include a BRIEF description of your
company as well as a purpose statement of some kind. If you can
describe your company in a neat, tight format, you will be one step
ahead of most in the SEO game.
Goals relating to your Search Engine Status - What do you want your
page rank to be? Where do you want to be listed under specif key
words? top 50? 25? 10? How many pages of your site do you want
search engines to index? Do you want to pay for listings? These
questions will get you started, but you must go more in-depth into
your SEO goals. Also include the search engines and directories that
you feel are necessities such as Google, DMOZ, Yahoo!, and MSN. |
Information regarding SEO actions and achievements - This one is
pretty self-explanatory. List everything that you do regarding
Search Engine Optimization as well as any successes caused by
these actions.
Once you’ve written an SEO profile, you can compare it from
time-to-time with what’s going on with your site, before either
adjusting the site to reflect your strategy or adjusting the
profile to reflect a strategy change. Generally, it is wise to
stick to the plan, but occasions may arise when you find that
this is simply not logical anymore. In these cases, you must
re-evaluate your entire plan because one change can effect the
rest of your strategy. If you have an extremely intricate
strategy that depends on one thing going well, you may want to
diversify your strategy. Your profile should especially focus on
special things you plan to do that aren’t standard SEO practice.
Standard SEO work can get you only so far. Every one of your
competitors is probably doing the same things so get creative.
This is one place where doing something for yourself can really
push you to the top. If you already have a high-ranking site,
you should use your profile to document the reasons why it has
happened, to help you maintain your high ranking.
Keeping your SEO profile updated will allow you to stay current
not only on what’s going on with your website, but also on
what’s going on in the SEO industry. The SEO industry is very
fickle. It can change suddenly without warning to reflect what a
search engine or directory believes to be the opinion or benefit
of the market. Remember that search engines are always in
competition with one another to deliver the most results of the
highest quality. If you stay on top of your quality, changes in
the SEO industry will have minimal effect on you. It is still
important to track these changes in order to ensure that your
site gets maximum exposure. Evaluating your website and profile
regularly give you an advantage in the market – you should never
let a profile get older than 3 months, and you should refer to
it and update it every time you make major changes to your site.
These changes include additions of services or removal of
services as well as design changes and SEO work.
There is software available online that can help you evaluate
your site's SEO profile. Some of these software are very useful,
others are very overrated. The difference that these programs
will make in your fight for page rank and listings depends on
your interpretation of the results nearly as much as it depends
on the value of the software itself. In order to find some
software simply google for SEO software. Reading the reviews and
making judgement calls is the best way to determine the worth of
SEO software. If you think that its worth going for look at the
cost of it. If the cost seems to high, it probably is. You can
generally evaluate your SEO profile on your own once you have
learned what to look for in an Search Engine Optimized page.
Search Engine
Optimization Techniques -
The Basic SEO Rules for All
Websites. Search engine optimization isn’t rocket science, but
it can feel complicated at times. To have a successful campaign,
just follow these simple rules detailed here – they apply to all
websites.
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